ABOUT THE DESIGNER
Fashion has always been at the heart of Sifat's journey, even as societal norms nudged her toward careers traditionally seen as "making a difference."
From an early age, her imagination found solace in expressing herself through textiles and accessories. At just 19, Sifat had her first encounter with the fashion industry, working with the prestigious Fashion Design Council of India.
By the age of 25, she unveiled Noyre to the world - a brand that has since gained global acclaim for its innovative designs and bold approach to breaking conventional design norms.
Berlin, the city Sifat now calls home, plays a pivotal role in shaping her creative outlook. Known for its raw energy, eclectic culture, and rich history, the city provides a backdrop where individuality thrives.
The streets of Berlin, alive with a blend of tradition and avant-garde expression, inspire Sifat’s designs.
This influence is evident in Noyre’s ability to merge contrasting elements-structure and fluidity, minimalism and opulence-into harmonious creations that reflect the vibrancy of Berlin’s art and fashion scene.
For Sifat, fashion became more than art; it was a means to question and redefine what it means to "make a difference." Guided by a passion for storytelling and a commitment to creating cruelty-free, ethically crafted accessories, she wove Noyre’s values of inclusivity and equality into every campaign, collection, and initiative.
Sifat believes fashion is a tool for empowerment-a medium to express oneself fearlessly and dissolve boundaries. This philosophy lies at the core of Noyre’s ethos : an ode to embracing a multidimensional, unconventional existence.
Berlin’s ethos of freedom and experimentation echoes throughout Sifat's journey, making Noyre not just a brand but a reflection of a life inspired by the city’s unbridled spirit.